Blog

Insights, builds & stories

How to plan, build, market and run mini golf venues that make money, written by the Mini Golf Lab team.

All articles

Franchise

How to launch a mini golf franchise in 2026

What it takes to turn one venue into a repeatable, sellable format.

Marketing

Marketing a local indoor attraction on a real budget

A practical playbook for getting local crowds through the door without burning cash.

Operations

Automating the guest experience in entertainment venues

Kiosks, booking and small bits of automation that give your team more time with guests.

Case study

DSTRCT: a mall corner turned revenue engine

How we turned an overlooked shopping-mall corner into the flagship attraction of a 5,000 m² entertainment centre.

Guides

How to plan a mini golf venue that actually makes money

The numbers, the layout and the early calls that decide whether a venue pays for itself.

Guides

Indoor vs outdoor mini golf: which should you build?

Indoor vs outdoor mini golf compared on season, costs, revenue and guests, and why we only build indoors.

Marketing

Built to be posted: social-first venue design

Designing holes and corners people want to photograph, without it feeling staged.

Case study

Balls & Clubs, Vienna: 18 holes on Wollzeile

Eighteen holes, a bar and a giant Ferris-wheel hole in Vienna's first district.

Operations

Booking and ticketing that cuts queues

Time-slot booking and prepaid tickets that cut queues and no-shows on busy nights.

Guides

How many holes does your venue actually need?

Nine, eighteen or somewhere between: how to match hole count to your space and footfall.

Marketing

How to fill your opening week

A launch plan that fills the first week and builds momentum from day one.

Franchise

From one site to many: scaling your concept

Systems, standards and playbooks for running more than one venue without losing the feel.

Case study

Swings, Riga: a venue built from an empty floor

How we designed and built a full indoor mini golf venue in Riga from a bare concrete shell.

Operations

Staffing a mini golf venue for peak hours

Rostering, training and guest flow for busy nights that stay under control.

Guides

Choosing the right location for your venue

Foot traffic, demographics and the checks that tell you if a spot will work.

Marketing

Turning first-time players into regulars

Small touches that turn a one-off visit into a standing weekly booking.

News

Mini Golf Lab featured in Der Standard

Austria's Der Standard visited our Vienna build and called the Ferris-wheel hole the final boss.

Guides

What commercial-grade means for a mini golf course

Why a course built for daily crowds is made differently, and what to ask before you buy.