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Operations

Automating the guest experience in entertainment venues

Good automation takes the admin off your team's hands, so they can spend the shift with guests.

Yegor Usov
Yegor Usov
Founder & Mini Golf Business ConsultantSep 24, 20262 min read
Guests using a self-service check-in kiosk at a venue entrance
A kiosk earns its place when it shortens the queue, not when it replaces the welcome.

Nobody goes out for the evening hoping to meet a kiosk. People do hate standing in a queue while someone types their name into a till, though. Automation should remove the second problem without creating a colder venue.

01Start with the jobs nobody enjoys

Walk through a busy night and write down each thing your staff do at a screen. Taking payment, explaining the rules, answering "are you open?" on the phone, chasing a waiver, moving a booking. Most of these repeat all day and follow the same steps. Those are the ones to automate first.

  • Before the visit. Online booking, prepaid tickets and a confirmation message with directions and arrival time.
  • At the door. QR or kiosk check-in, with waivers already signed online.
  • After the visit. An automatic thank-you with a review link and a reason to come back.

02Keep a person where it counts

Some moments should stay human: the welcome, a quick word about how to play, sorting out a problem, the birthday group that needs a table. A venue that automates those feels empty. Keep someone near the entrance on busy nights, even with kiosks running, because some guests will always want help.

A simple rule

Automate anything a guest would rather get over with. Keep people on anything a guest might remember.

03Connect the systems

Separate tools cause their own admin. If booking, the till and your guest list don't talk to each other, someone ends up copying numbers at midnight. One connected setup also gives you better answers: which hours are quiet, which offers worked, how many guests came back.

Roll changes out one at a time and watch what happens. A new check-in flow can look fine on paper and still confuse people at the door, so stand there and see it for yourself on a Saturday.

Our technology service covers booking, payments, POS and digital waivers as a single setup.


Operations Technology Guest experience
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Yegor Usov

Yegor Usov

Founder & Mini Golf Business Consultant

Yegor has designed, built and operated mini golf venues in Austria, Germany and Latvia. He writes about the business side.

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